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Tourism is shifting towards more immersive and personalised experiences, and one of the key trends for 2025 is event-driven travel – a fusion of travel and entertainment.

They’re restoring and revitalising the architectural and urban heritage, offering tourists and locals a window to their destination’s art, history and architecture.

Travellers, particularly those with more resources, seek customised, exclusive experiences that are difficult to replicate.

Hotel experiences have evolved to adapt to the demand for health-oriented stays and hyper-personalised holidays.

Animals have acquired the status of family members, to the point that many have become reluctant to leave their animals behind when traveling.

We seek to help people disconnect from the stresses of urban life, which is why the hotel will become a key space for discovering the natural environment.

Hybrid hotel and office models, combining leisure and work in paradisiacal destinations, open up new business opportunities in the sector.