APE Grupo presents ‘The Perfect Mix Experience 2025 ceramics design architecture’, an event that uniquely connects the world of ceramic wall and floor tiles with the latest trends in design and architecture. From 17 February to 7 March, the company’s showroom in Castellón will become a meeting point for professionals from the ceramic sector, architects, interior designers and creatives.
In parallel, APE Grupo will take part in Cevisama 2025, from 24 to 28 February, at Feria Valencia (N2-P1-A29), where it will unveil its latest collections, with special focus on Antico Casale and Bellagio.
APE Grupo’s showroom in Castellón will host a full programme of activities showcasing the potential of ceramics as a material capable of transforming spaces. Among them, the Distribution Day (24 February), organised in collaboration with the National Association of Distributors of Ceramics and Building Materials (ANDIMAC). Speakers will include Sebastián Molinero, Secretary General of ANDIMAC, with the talk “Innovation and sustainability as drivers of change”; Juan Bolós, Director of the Valencian Institute for the Study of Family Business (IVEFA), on generational change in family businesses; and Antonio Horcajo, Creative Director of Identty, with “Revolutionising the point of sale through immersive experiences”.
On 25 February, Valencian ceramic artist Ana Illueca will lead a hands-on ceramics workshop, and on the 26th there will be two highlights: in the morning, architect Francesca Heathcote Sapey (Sapey+Partners) will present some of her most notable projects, and in the afternoon, Futurea will share the results of APE Grupo’s trend study “The New Habitat: how the spaces we live in are changing”.
The APE Design Day on 27 February will feature studios Yonoh, Diir and Codoo, together with consultancy Futurea, in a day dedicated to design and innovation. All events are free of charge and open to the public, with tickets available via APE Grupo’s Eventbrite profile.
Within the programme, on 6 March, architect Felip Pich Aguilera —one of the leading names in sustainable architecture— will deliver a lecture as part of both The Perfect Mix Experience 2025 ceramics design architecture and the ‘Agora Talks’ series, organised together with the Castellón College of Architects. Previous editions have featured renowned professionals such as Rafael de la Hoz, Carlos Lamela and Benedetta Tagliabue.
During Cevisama, APE Grupo will present an original stand in which the Antico Casale and Bellagio collections are brought to life through the fictional story of two characters: Allegra Bellagio, an Italian writer, and Min-Ji Casale, a New Zealand podcaster. Though living on opposite sides of the world, they share inspiration, emotions and a connection through APE Grupo ceramics.
The stand will recreate their homes, displaying environments that reflect the latest trends in ceramic wall and floor tiles, from the brands APE, Carmen, XLINING and Ilbagno. In addition, the company will showcase signature collections created in collaboration with architects and designers, such as Esencia Material by Erico Navazo, A Piedi by David Doppioni, and Clos and Argillae by Luigi Romanelli.
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